Showing posts with label -smoking. Show all posts
Showing posts with label -smoking. Show all posts

Wednesday, December 8, 2010

Know How to Work It

That I found myself surprised by this was actually the surprise.  The Family Smoking Prevention and Tobacco Control Act signed in 2009 gave the FDA the power to regulate tobacco.  It also called for several changes related to marketing and production of tobacco.  One of the first changes had to do with warning labels and messages for smokeless tobacco (SLT) products.  Cigarette warning labels will be changing in 2014. 

The law provides four warning messages that must rotate on packages and advertisements.  The cans and pouches of SLT must have warnings that encompass 30% of the label.  Any print ads, including billboards, must also contain one of the warning phrases and it must take up 20% of that media.

I have seen the cans already, but today I saw a big sandwich board display at a gas station.  The warning label on this ad, in combination with the picture and product tag line is a marketing stroke of genius.  I took a picture.  There is a glare from the sun but take a look - I'll tell you what my reaction was a little further down in the post. 





To me the advertisement is challenging and bold.  DARE
means one should be brave and brave people do not heed WARNINGS so the fact that "Tobacco is Addictive" adds to the appeal of the product, for those that are adventurous - yes? We just can't get in front of Big Tobacco - 

Friday, April 2, 2010

Beach "Seen"


We pay attention to the things in which we have the most investment. The things that matter to us get our attention and may rile up our emotions. My greatest investments include my physical health and activity, my job and health promotion. I also appreciate and thus attend to, my environment and surroundings. My favorite place is the beach - the ocean, the sand, the people, the waves - in Florida, I am blessed with the Gulf Coast.


I took a vacation day today. I drank my coffee and prepared for my morning run at my leisure - ran a nice six miles without worrying about getting ready for work -had breakfast and then drove out to Lido Key Beach. The drive should take 20 minutes, but the traffic has been heavy recently. On my way there and when I arrived, I noticed many things. I decided that I would write my blog about the things that got my attention - as they would be different from what other people might attend to, because my investments and passions are different. The deciding factor for this idea was that I saw positive things too. I wanted my readers to know that I am just as much aware and impressed by the good that I see.


The first of my observations occurred on the way to Lido. I looked in my rear view mirror and saw a very large woman in the driver's seat of a truck. I would guess her weight at over 300 pounds - I noticed the handicap placard hanging from her mirror as I watched her smoking a cigarette. I could not really wrap my mind around it all.


Here are some other things that I zeroed in on today:


A child drinking root beer soda, but at least it was in the miniature cans.

Many people wearing sun glasses.

I wore a hat, some others did as well, while others wore visors or nothing. It is important to protect your scalp from the UV rays of sun.

I saw people applying sunscreen and people applying tanning oils. I heard a teen- aged boy tell his friend that he could not go in the ocean after the football because he had just put on sunscreen (yay!)

I saw some people with big hats and coverups - that is very smart.

I ratted on two women who were smoking next to me - Lido is one of several beaches in Sarasota County that are deemed tobacco free. It was not easy to pass that city ordinance and the youth in our SWAT teams had some influence there. SWAT is Students Working Against Tobacco. Unfortunately, when the lifeguard informed the women of the Tobacco Free Beach policy, they stubbed their cigarettes in the sand.

On my way to the restroom, where there is a concession stand, I passed a family that was eating lunch. They all had these sandwich wraps in their hands- and a little boy, maybe three years old, broke a peeled orange in half (seeming very happy to have this fruit to eat!). At the concession stand I saw people drinking fruity drinks with whipped cream and others eating french fries.

I saw many people drinking water and a few drinking beer.

People walked the beach. Children played in the sand and ran along the shore. I saw a little girl, maybe two years old. She was very white skinned and had blond hair. She had the biggest smile on her face. I hope she had on sun screen!

It was a beautiful day and I was impressed that people brought their coolers, had fruit and water, wore hats, sunscreen and glasses, walked and played and hopefully - the ones that did not - might do so next time.