Monday, April 11, 2011

Chips? Really - that's your visual?

I did a double take as I was leaving the student rec center today - and by rec I mean gym, fitness, treadmills, bikes and weights - not pool tables and darts....

On the wall was a poster that said something like "Rec Center Staff.. all that and a bag of chips."   This slogan was superimposed on a big bag of potato chips  - yellow and red - i.e. Lays. 

Now that's a health communication opportunity gone terribly awry...

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