Tuesday, September 28, 2010

Un Naturally

You have been forewarned by yours truly that in the USA there is not a well thought out definition of all natural in regards to food labels. I have encouraged you to use common sense when reading a label to determine how truthful the "all natural" declaration may be. Legally the words only have to mean minimally processed. That is quite broad. Most foods found in boxes are far from unprocessed.

Today Ben and Jerry's decided to stop calling its ice cream all natural after one of my favorite groups, The Center for Science in the Public Interest, called on them to do so. They have actually been harassing them for a little while.

I see it as a good thing - I hope others will engage in truthful labeling. We shouldn't have to make it a very specific LAW for companies to follow - they should just do right.

Check out CSPI's website for more and to read about the ten worst foods!

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