When I read this story and the quote by Co CEO J Mackey I was shocked. I said out loud, "Are you kidding me?" Whole Foods wants to open a Wellness Club to help people understand how to eat healthy.
The CEO said that people are "woefully" ignorant and he felt an ethical obligation to help them. This Whole Foods altruism comes with a not so ethical cost - 700+ dollars for a year.
Here is a link to the story that I read. BTW, in case you couldn't catch my opinion - I think the idea is terrible. It is not accessible to the people who most need it. Besides, - it is the job of the FDA/USDA to educate people and to do so for free.
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